Internet Marketing and Domain Developers:

The creation and nurturing of desire on the Internet

Internet Marketing Services

SupernaturalAgency offers agencies and businesses in Western and Upstate NY a source for all your Internet Marketing needs. We offer complete services including outsourced SEO and SEM services for advertising, marketing and web agencies. Rapid proposal development, analysis of existing sites, complete site development and content creation are our specialties.

A Unique Business Model Benefits Our Clients

Our expertise doesn't come at the expense of our clients- we develop our own Internet businesses and apply our search marketing practices to those businesses. As a media company, Supernatural Agency is developing dozens of niche information sites covering areas like cleantech and environmental/energy issues, home design, seniors, real estate and more. Our experience developing our own sites is applied to our business customers, ensuring that your Internet presence is state of the art.

Web Writing, Messaging and Content Development

Great, relevant, brand-conscious content is the secret to effective and profitable web businesses. The search engines rank your site on the quality of the information it provides, on the user-experience as defined by how they use your site, measured via analytics, and by the quality of links into your site from authoritative sites in your business sector. Our content development process focuses on these factors to ensure high organic search rankings and a great customer experience when visiting your business online.

Site Development Keyed To Search Optimization and Brand Elevation

Great branding drives positive awareness of your company's or clients' products and services. Search queries bring potential customers to your site with very specific needs. We develop a search and brand process that captures the searcher's attention, reinforces their belief in your brand and delivers the solutions they need with the least amount of effort. The sites we build and optimize are first and foremost keyed to the needs of the visitor- meaning they are easy to navigate, clearly show what you do and why they should care and make completing a transaction as painless as possible.

Our Site Development Services Include:

• Needs Assessment
• Brand Integration Plan
• Site Architecture
• Messaging and Content
• Graphic Design Optimized for Web (we do not do sites built entirely in Flash, for example, as this approach renders the site invisible to search engines)
• Landing Page Development
• On Page Optimization
• Content Management System for client updating without programming skills
• User-generated social media including business blogs and customized social networks for internal and customer interaction, image/video galleries, etc.

Highly Qualified Lead Generation

Your web site exists to drive profitable business to your company. Any other consideration is secondary for a for-profit business site. And in the not-for-profit sector your site is equally measured by its ability to convey your value, raise awareness, drive fundraising and encourage community participation. In both cases developing highly qualified inbound leads may be the highest value function of your web site.

SupernaturalAgency specializes in online lead generation campaigns that are measurable, offer a predictable cost structure per lead and provide leads that are specifically targeted to your business and sales objectives.

Pay Per Lead Programs

We offer a unique value proposition for companies seeking a steady source of quality sales leads: Pay per lead programs designed for your business. In this model we work with you to set up a highly targeted lead generation program. We then take on responsibility for managing and marketing the program and are compensated on a per lead basis. Known as Performance Marketing, this model creates a true business partnership between our company and yours, a model that is mutually beneficial with limited upfront risk. Pay per lead programs are optimal for companies in the big ticket sales arena where a highly qualified lead can be exceptionally costly to acquire by traditional means.

PDF Optimization

Do you offer PDF file downloads on your site? These documents can be extremely valuable from a search perspective because they typically offer the kind of highly focused information that search engines value when ranking a site. Yet they are often invisible to those engines. Supernatural Agency offers PDF optimization that opens these documents up to the search engines and ensures that your online connection to those docs travels with the doc as it leaves your site. If you have assets stored in the Adobe PDF format this optimization (offered as part of our standard optimization practice) can significantly improve your search engine ranking.

Pay Per Click (PPC) Advertising Including Keyword and Geo-Targeting

Advertising on the search engines including Google, MSN Live, Yahoo and vertical engines like Global Spec, represents the fastest growing and most effective form of advertising for businesses large and small, local and global. It is measurable, budgets are easily managed and it can be refined via A/B multivariate testing to target specific keywords and by geo-targeting to target specific geographical regions. We understand that setting up and optimizing PPC advertising can be complex. Our approach to managing PPC takes two paths: We can set it up for you and train your staff to manage it or we can manage it for you on a retainer basis. Search advertising will change the way you do business and it does not have to break your budget because you only pay when the ads work and you can limit your spend automatically. There is virtually no business that cannot benefit from properly implemented PPC advertising.

Press Release, Publicity and News Optimization

Press Releases and company news represent opportunities for search optimization. Releases and other news and publicity distributions will get indexed by the search engines and their news alert services if they are properly optimized. We offer press release and news event optimization services that can ensure wider and more relevant distribution of your stories and announcements. If you work with a PR agency we can assess your releases and make recommendations for higher search relevancy. If you are working internally on PR we can write and optimize releases and other news based on your objectives.